Based on a 60-year heritage of mildness and moisturisation, Dove is excited to announce a new member of the family… Baby Dove!
Becoming a new mom is an incredible experience, but can also fraught with anxiety and overwhelm. Many moms feel that they need to know it all, cope under all kinds of new pressure, function on limited sleep, and in general do a perfect job in this very new and daunting time. Baby Dove believes that there are no perfect mums, only real ones… And that moms should trust their way.
A global Dove study, ‘Real Mothers Heard’, gathered insights from 6 000 mothers around the world. The findings show that 85% of women feel that being a mother is the happiest time of their life but equally that 89% feel pressure to be a perfect parent. This level of pressure is reinforced with the fact that 58% feel overwhelmed by the amount of information and advice on parenting. A barrage of information from all sorts of sources leave new mums unsure of what to do, what facts to pay attention to and what advice to take.
Baby Dove supports mothers, by reminding them that no one knows their baby better than they do. And Dove believes that this positive reinforcement is just what mums need to hear, to be able to close out the noise and criticism, and listen in, and trust themselves to look after their baby just the right way.
Dove’s caring baby products go beyond mildness to help replenish essential moisture and nutrients in baby skin, helping to keep it moisturized by putting moisture back! Both the Rich Moisture and Sensitive ranges are hypoallergenic, dermatologically tested and pediatrically approved. Baby Dove products are formulated with tear-free cleansers, moisturisers that uniquely replenish essential nutrients and they are also pH-neutral for all babies’ skin types.
Skin forms a vital barrier that protects us from the outside worlds; bacteria, irritants and pathogens. But did you know that baby skin presents a unique challenge because it is much more fragile than adult skin losing moisture up to 5x faster? Baby skin needs active, daily care. Good skincare for babies means doing more than simply avoiding irritants. The fragility of baby skin means it needs active cleansing and moisturising care to protect skin lipids and keep it hydrated and healthy.
Dove proudly revealed the full Baby Dove range at the Mama Magic JHB Winter Expo. New mums and dads could touch and feel the new products, and buy them, for the first time.
Kristin Tennent, Senior Brand Manager for Baby Dove, said… “After an overwhelming global response, we’re excited to bring Baby Dove to South Africa. We are thrilled to be able to provide an amazing range of products that care for baby skin and offer superior moisturisation. But also to talk to mums about what motherhood is really like… And to tell them that we know that it can be tough and that we are here to help. We want to be with new moms every step of the way… Acknowledging the anxieties she faces every single day and reassuring her to trust her way. We strongly believe that our campaign will resonate with mothers across the globe and locally. In the end, we are all just moms trying to do our very best for our precious babies.”
The Baby Dove range is available at Baby City already and will be in stores across the country from 1 July 2017.
Baby Dove Rich Moisture Range
Developed for babies with normal to dry skin, the Baby Dove Rich Moisture range goes beyond mildness to actively help replenish lost moisture and nutrients into your baby’s skin. The range is hypoallergenic with pH neutral cleansers and a fragrance specially developed for your baby’s delicate skin. It includes the Baby Dove Rich Moisture Baby Bar, Tip to Toe Wash, Shampoo, Lotion, Petroleum Jelly and Baby Wipes.
- The Bar is milder and more nourishing than ordinary baby soaps.
- Our Head-to-Toe Wash helps retain moisture all day.
- Baby Dove Shampoo helps keep baby’s hair and scalp moisturized.
- The Lotion gently moisturises for 24 hours.
- Our Petroleum Jelly locks in moisture and provides protection from wetness.
- Baby Dove Nappy Cream neutralises pH in seconds and immediately protects from diaper rash irritation. It provides instant comfort from the first use.
- Our baby wipes are as gentle as water and provide instant moisturization.
Baby Dove Sensitive Moisture Range
Takes extra special care of babies with sensitive skin. Developed to help you care for your baby’s sensitive skin from head to toe, every product is mild and fragrance-free. The range includes Baby Dove Sensitive Moisture Tip-to-Toe Wash, Lotion and Baby Wipes.
*A note on pricing from the editor… Pricing is that of a premium product, but is comparable (if not more affordable) than most current high-end baby products. The cheapest product is the 75g Baby Dove Rich Moisture Bar at R12,99. The most expensive is a 400ml Baby Dove Rich Moisture Shampoo at R69,99 (there is a 200ml option for R49,99 as well).