Chereen is mommy to cutie Noah and blogs about beauty and parenting on For the Beauty of It. She owns a successful boutique PR agency called This Pretty Thing. She also manages a supportive blogging space on Facebook called #BlogSquad. And because that doesn’t keep her busy enough, she her new business Wulf launched 18 July.
Chereen on For the Beauty of It
For the Beauty of It started predominantly as a beauty blog back in October 2011. I was working as the beauty editor at O, The Oprah Magazine. After I gave birth to my first child, Noah (otherwise known as ‘Bean’ on the blog) in January 2013, I found myself drawn more and more to topics related to motherhood. Over time, For The Beauty Of It has evolved into a space where I share all my latest beauty finds, style advice and inspiration for real women, my experiences of motherhood and baby- and toddler-related products that really work for us, and a whole lot more.
Chereen on #CarseatFullstop
The minute my son was born I was overcome with a fierce and overwhelming need to protect him, always. That’s why a car seat is a non-negotiable for us. My parents live about 200 metres up the road from us, yet I’ve never dared not strap Noah in – even if it’s “just down the road”.
You have the power to save a little life. One share, seen by one person, who straps in one child, saves a life. #CarseatFullstop