Cherubs New Born Wipes are gentle cleansing wipes in purified water and are the first 100’s wipes pack in South Africa.
Cherubs New Born Wipes are reacting to growing international trend towards purchasing bulk packs & refills
- First 100’s Wipes pack in SA!
- Clip Lid Offers discernible reason to purchase as moisture loss of wipes is prevented
- Paraben Free: Banned preservatives in the EU due to cancer-causing controversies
- Hypallergenic: Approved for babies by Inertek Safety Assessment.
- Contains skin-loving Nourishment in Vitamin E and Aloe Vera enriched formulation.
Going home with a new baby is exciting, but it can be scary, too. Newborns have many needs, like frequent feedings and diaper changes. Babies can also have health issues that are different from older children and adults, like diaper rash. Diaper rash can be really painful and uncomfortable and can result in an unhappy and unsettled baby.
So, what does a newborn baby really need in the first few months? Here at Cherubs, that’s a question we spend a fair amount of time thinking about. Like many other new moms, we Cherubs moms have fallen prey to many a baby gear aisle, lured by the promise of some miracle product that will make our little one eat or sleep or poop better than any other miracle product out there. We’ve stared at price tags through sleep-deprived eyes, wondering if the purchase of sanity was really a possibility. Here’s the good and bad news: Nothing you can buy is going to guarantee a stress-free existence with your newborn. Tiny people are a handful, and even the easiest babies will have some troubled times. That said there are at least a few things that can absolutely make life a little easier. No, we haven’t found that diapering robot we thought would have been invented by the time we had kids, but we have learned that having a few things on hand can make every day a little saner, not to mention cleaner. Baby wipes specially formulated for the soft, sensitive skin of newborns are an essential and Cherubs are launching a winning new formulation.
Most new moms are staggered by how often a newborn needs to be changed, how many diapers and wipes are used on a daily basis and how annoying it is running out of wipes in the middle of a messy diaper change. The Cherubs Newborn Baby Wipes come in packs of 100 wipes – the first 100’s wipes pack in South Africa – so running out is far less likely. The unique clip lid on the Cherubs Newborn Baby Wipes pack also prevents wastage by ensuring that moisture loss of wipes is prevented.
Parabens are a class of chemicals widely used as preservatives by cosmetic and pharmaceutical industries. They are becoming increasingly controversial, however, because they have been found in breast cancer tumours and they have been banned in the EU. The Cherubs Newborn Baby Wipes are paraben free. They are also hypoallergenic and alcohol free, have been dermatologically tested and are approved by Intertek Safety Assessment so they are gentle enough to use on even the most sensitive newborn skin. They also contain aloe vera, known for its skin-soothing properties, as well as Vitamin E, a natural skin conditioner.
The launch of Cherubs Newborn Baby Wipes will be strongly supported with television advertising, a national print campaign through leading baby publications comprising of a full page, full colour advertisement and a national Cherubs consumer promotion.
Cherubs is also a brand with a strong moral and social conscious. Cherubs helps the tiniest and most helpless little people in our community by donating to Fairhavens Baby Home from the proceeds of all Cherubs sales. Fairhavens Baby Home provides a safe, loving and nurturing home for abandoned babies and toddlers and facilitates their placement into a loving family unit.