New Cotton On baby range bounces into store

Come springtime, babies across the country will be bouncing around with joy as Cotton On KIDS release its fresh new BABY collection, due to hit stores from this week.

The collection follows the hugely successful relaunch of the Cotton On BABY category back in March, and again includes a range of favourite wardrobe essentials including rompers, leggings and soft cotton t-shirts, in addition to a handful of new fashionable styles, consisting of blankets, comforters, singlets and the famous and super-cute handkerchief bib.

For little girls, the arrival of the warmer months means there are lots of new pastel colours and fruit-inspired prints to choose from, alongside classic floral and diamante prints, all of which can be paired back with the collection’s soft, neutral tones.

For baby boys, traditional nautical prints in red, white and blue remain a popular choice, with the new collection offering that on-trend feel that boasts a dark grey, navy and black palette alongside bold stripes and standout criss-cross prints.

“We have adopted a much more simple approach to the styles, prints and colours that make up our second collection, ensuring we offer a calm and nurturing environment for both bubs and parents,” said Cotton On BABY Buyer, Andrea Torres.

“So growing families can get the most out of our new range, the essentials collection boasts a tight colour palette, enabling parents to mix-and-match our affordable basics with our more fashionable, Cotton On KIDS-inspired items including dresses, shirts and jackets,” explained Andrea.

The essentials, including leggings, bubbysuits and rompers, are the focus point of Cotton On BABY, with the brand also offering several affordable gifts options such as decorative lanterns and wooden letters, each designed to complement this new collection.

Since its inception in 2005, Cotton On KIDS has experienced rapid growth with 224 stores now operating throughout Australia, New Zealand, South Africa, USA, Singapore, Malaysia, Singapore, Philippines, UAE. Along with the growth in global store footprint, the product offering has also expanded ensuring it is a one stop destination for all baby, children and tween (9-14 years) fashion and home needs.

The new, highly-anticipated Cotton On BABY range will be available in all Cotton On KIDS stores nationwide from this week.

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