Worldwide, kids are intrigued and delighted by hatching toys. There are no signs of the craze abating! South African parents will welcome the countrywide launch of Nurchums this September. As a Socio Emotional Learning (SEL) toy line, Nurchums involves kids in nurturing and fostering patience while providing a tangible experience of gaining rewards through delayed gratification.
Many parents feel concerned about their children’s screen obsessions, and the compelling, but mindless experience of everything they think they want manifesting at a click on their tablets. By contrast, Nurchums is a toy range that inspires imagination, encourages compassion and engrosses your child in following the simple instructions – just pop the egg in water and watch the toy inside hatch and grow.
Nurchums, manufactured by Keycraft Global and distributed locally by wholesaler, Pollywiggles, are already proven winners in international markets. You submerge the attractive, colourful eggs in water… After a few days, cracks start to appear in the egg-shells.
There’s great excitement as the cracks start to widen and your child gets a glimpse of their hatchling. Once free of the egg, returning the toy to fresh water will enable it to grow to its full size… which can take up to 10 days. Out of water, the toy will return to its original size. You can put it back in water to grow over and over again.
Three Nurchums product lines are available now in South Africa. The orange, green and purple Dinosaur Hatching Eggs respectively, stimulate learning about the popular T-Rex, Triceratops and Stegosaurus as the dinosaur’s hatch.
The Nurchums Fantasy Hatching Egg, which introduces your child to the element of surprise, is currently the top-selling toy for Keycraft Globally. The glittering pink and purple eggs ignite imagination, because you never know what you might get… It could be a mythical unicorn or an enchanting fairy. Children ardently check their water-submerged eggs hoping to peep through the cracks and discover what’s growing. The Nurchums Fantasy theme successfully aligns to the perennial popularity of unicorns, which is at a peak at this time.
In blue and purple, the Mermaid eggs hatch charming mermaid toys at the height of a significant, worldwide mermaid trend.
“There’s a double bonus that Nurchums offers parents,” says Leanne Gordon-Myers, CEO of Pollywiggles. “The toys are not just perfectly on trend and a top-seller internationally… They help to foster child development in the real world. It’s an opportunity to take time-out from the screen and instant gratification and get hands-on in real time. Every step of the way, children can share in the journey with their new toys as these eggs vividly hatch and grow.”
For more information visit www.pollywiggles.co.za
DON’T FORGET TO LEAVE YOUR NAME AND EMAIL ADDRESS IN THE FORM BELOW! WE NEED TO BE ABLE TO CONTACT YOU TO SEND YOU YOUR PRIZE!!
Good luck everybody!!
Make sure you are following us on Facebook so you don’t miss the winner’s announcement!