Kellogg Company announced new commitments focused on fighting hunger and feeding potential. They aim to create 3 billion better days for people around the world, through the company’s global purpose platform Breakfasts for Better Days™. How incredible is that? We want to help raise awareness of this amazing initiative! So we teamed up with the Kellogg Company to give Breakfasts for Better Days™ product hampers to two lucky readers!
John Bryant, Kellogg Company chairman and CEO, emphasised the company’s global long term solutions to food insecurity. He spoke at the Borlaug Dialogue International Symposium and World Food Prize ceremony in Iowa, USA ahead of World Food Day, October 16. This year marked the 30th anniversary of the World Food Prize. This was established as a major summit on global hunger and food security by Nobel Laureate Dr. Norman E. Borlaug.
“Through the global Breakfasts for Better Days initiative, we’re fighting hunger every day. We are partnering with farmers and other important role-players to create longer-term solutions to these challenges for generations to come,” said Bryant. “The Kellogg Company is passionate about doing our part. We want to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
To provide 3 billion better days by 2025, the company’s five key commitments through Breakfasts for Better Days worldwide include:
1. Donating food to people in need. This includes 2.5 billion servings of food in partnerships with hundreds of food banks across five continents.
2. Expanding breakfast programs so that 2 million children worldwide can get the best start to their day.
3. Supporting 500,000 farmers, their families and communities. Climate Smart Agriculture practices will increase yields, improve climate resiliency and reduce post-harvest food loss and food waste.
4. Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs.
5. Engaging 300 million people to join Kellogg in its hunger relief efforts! Kellogg will engage in commercial promotions, engagement online and social media participation.
Since its inception in South Africa in 2014, the initiative has served over 13 million breakfasts to children in need. That is over 390,000 kg of cereal and 1,300,000 litres of milk to date. It makes sure that there are 26,000 full tummies every school day across Gauteng, Kwa-zulu Natal, Western Cape and Eastern Cape.
“What’s important to us is people’s passion about where their food comes from. This includes the people who grow and make it, and that there is enough food for everyone,” said Vuyokazi Xapa, Kellogg South Africa’s corporate communications manager. “Through this renewed Breakfasts for Better Days commitment, we’re honouring our heritage of philanthropy and conservation. But we are also making a real difference in South Africa by nourishing families so they can flourish and thrive.”
Since Breakfasts for Better Days launched in 2013 Kellogg Company has helped provide more than 1.7 billion servings of food to people in need globally, exceeding its original milestone to provide 1 billion servings by the end of 2016. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women. Its new commitment to provide 3 billion meals for people around the world by 2025 furthers this important work of fighting hunger and feeding potential through its Breakfasts for Better Days purpose platform. You can find more information here.
Two of our readers will be walking away with one of these awesome Breakfasts for Better Days™ hampers:
Included: Corn flakes, Rice krispies, Coco pops box, Coco pops chocs box, Strawberry porridge, Frosties box, Special K bars, Rice krispies squares, Pringles x3, Corn flakes mini packs.
You will be immediately disqualified if you complete the form more than once. We will immediately disqualify you and bar you from entering any Tums 2 Tots Online giveaways for 2 months if you have NOT completed the required steps.
- Please be sure to read our competition terms and conditions.Good luck everybody!!The giveaway closes on Wednesday 30 November and the winner will be announced within that week! Make sure you are following us on social media so that you don’t miss the announcement!We will select another winner if we are unable to reach you before midnight on Wednesday 7 December.
*This competition is sadly only open to those currently residing in South Africa*