Early diagnosis and treatment is vital

A breast cancer diagnosis happens every 20 seconds.1 That means, by the time you’ve finished reading this article, about 6 women around the world would be newly diagnosed with breast cancer.


When it comes to breast cancer, early diagnosis and treatment is vital, as it saves lives. With breast cancer affecting both women and men, everybody is encouraged to do self-breast exams #Every30Days.2


Breast cancer treatments

Since 2008, there has been a 22% increase in new breast cancer diagnosis.2 Even with the rise, the breast cancer death rate has dropped, mainly because of early diagnosis and the development and advancement of life-saving cancer treatments.2

Developing new breast cancer treatments is a process that takes decades to complete. In the pharmaceutical sector, while 5 000 medications are in development and trials, only one treatment will make it to the market.

With this rigorous testing process, it’s crucial for researchers to understand the disease, before treatments reach clinical trials and submitted for approval.


Reach for Recovery is a support programme that aids more than 5 500 breast cancer patients each year. Together with Roche, they’re launching their new breast cancer initiative, #GiveYourBraForBreastCancer.


This initiative encourages the public to donate their pre-loved bras to help breast cancer survivors. All proceeds will be donated to help survivors receive a prosthetic breast and bra. For every bra donated, Roche will donate R10 to the initiative.

With this campaign, Reach for Recovery will be able to help more survivors restore the natural appearance of the breast. As a matter of fact, the organisation supports patients across 137 treatments and 6 provinces.

The prosthetic breast maintains body balance,3 and helps survivors deal with the trauma of their cancer treatment.3 The organisation also provides survivors with a cushion for under arm comfort and a bag used for the port-au-vac drain.

“Good quality mastectomy bras are an everyday necessity for survivors of breast cancer who choose to use an artificial breast following surgery. These bras help with the healing process, while empowering survivors to return to a normal lifestyle. #GiveYourBraForBreastCancer is a unique, meaningful initiative to donate bras and, in turn, give women who have had a mastectomy a special bra for free,” said Stephné Jacobs, Reach for Recovery chairperson.

Be part of the #GiveYourBraForBreastCancer initiative and drop your pre-loved bras in the boxes at oncology practices and in State hospitals.

Drop-off Points


  • Albert Luthuli hospital


  • Greys Hospital


  • Wits Oncology Donald Gordon medical centre – 17 Eton Road
  • Sandton Oncology – 200 Rivonia Road
  • Gauteng Oncology – Olivemed Buildimy – Nedcare Olivedale
  • Charlotte Maxeke Johannesburg – Dept of oncology and radiology –
    Orange Block Level 4 Charlotte Maxeke Hospital, Jubilee Road,
    Parktown, Johannesburg, 2193


  • 1 Military Hospital
  • Kalafong Hospital

Cape Town

  • Vincent Pollotti
  • Hermanus Oncology
  • All Cancercare Oncology Centers
  • (Panorama , Cape Gate , Rondebosch, SSW, PE , EL, George)
  • Solway Oncology
  • Mountainview Oncology (N1 City, Kuilsriver, Paarl)
  • Melomed Tokai & Gatesville
  • Tygerberg
  • Military Hospital Wynberg


  • Dr Tumelo Moyaba – 80 Burger street Polokwane


  • ABJ Klerksdorp – Cnr Marmwe & Ametis street

About Roche

Roche is a pioneer in healthcare who have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.

About Reach for Recovery

Reach for Recovery is a breast cancer support group, designed to help and support women with breast cancer in their return to daily life. They’ve been providing this service for more than 52 years and support more than 5 500 patients at treatment centres across 6 provinces annually.


  1. Roche South Africa website. https://www.roche.co.za/en/disease-education/Every_30_Days_Breast_Self_Exam/About_HER2-positive_breast_cancer.html Accessed on 2 September 2019.
  2. Roche South Africa website. https://www.roche.co.za/en/disease-education/Every_30_Days_Breast_Self_Exam/Symptoms_to_look_out_for.html Accessed on 2 September 2019.
  3. Reach For Recovery website. https://www.reach4recovery.org.za/prosthesis/ Accessed on 2 September 2019.


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