New L.O.L.s have even more surprises

Just when collectors and fans of L.O.L. thought that it simply could not get any better, it just did! A range of brand new L.O.L.’s has landed in South Africa and are sure to thrill girls, collectors and new fans alike.

Megan van der Westhuizen, Marketing Executive: Prima Toys says: “L.O.L.’s have captivated the imaginations of fans and collectors all over the world. The dolls continue to evolve and the designs are always fresh, current and exciting. Part of the L.O.L. Surprise fun factor is that the ranges stay relevant with fashion and play trends. The new ranges are simply brimming with big reveals, with packaging and features that will delight and fascinate.”

One of the big reveals is that L.O.L. dolls got themselves a makeover and now sport real hair! Look out for L.O.L. #hairgoals, with lustrous hair that is fun to brush and style. There is also a range of L.O.L. Surprise Boy, which means that every L.O.L. can have a brother. What better way to add to a collection? Each Surprise Boy character has a similar fierce style to his sister character, but with his own unique twist. With eight characters to collect, the surprise unboxing fun continues.

The L.O.L. Bubbly Surprise range sees exclusive L.O.L. dolls with their very own pets. In this range, there is also the fizzy surprise element to add to the delight of unboxing. Also new on the toy shelf are the L.O.L. Surprise Sparkle Series dolls. Each package reveals a series 3 doll dressed in sparkle glitter from head to toe. Girls can look out for their favourite series 3 dolls in brand new, glittery outfits.

For more information, please see below:

L.O.L Surprise Makeover Series #Hairgoals

L.O.L. Hair GoalsIt’s time for the big reveal, because L.O.L. Surprise got a fabulous makeover – REAL Hair! From new surprises to new looks to totally new ways to unbox, the Makeover Series is all about transformation. Collect them all and strut serious style with L.O.L. Surprise™ #Hairgoals. Unbox 15 Surprises! Feed or bathe doll to discover a water surprise, including colour change! RSP: R520.00


  • Magic Mirror
  • Secret Message
  • Hair Barnette Stickers
  • Salon Chair
  • Hair Curlers
  • Comb
  • Bottle
  • Fashion Accessory
  • Mystery Disguise
  • Outfit
  • Shoes
  • L.O.L. Surprise™ #Hairgoals™ doll
  • New hairspray can capsule transforms into a salon chair, display case, doll stand, or purse

L.O.L Surprise Bubbly Surprise

Unbox even more surprises with L.O.L. Surprise!™ Bubbly Surprise! Includes an exclusive L.O.L. Surprise!™ doll and Pet hidden inside a heart-shaped bubbly, fizzy surprise. Unbox 6 more surprises by opening surprise balls and digging through sand. Add water to your exclusive doll and pet for a water surprise! Sparkly package also becomes a purse and playset. Note: Fizz is not for bathtub use. Do not touch fizz until fully dissolved. RSP: R1000.00

L.O.L Surprise Boys

Unbox the brother of one of the fan favourite L.O.L. Surprise dolls with L.O.L. Surprise Boys! Each character has a similar fierce style to his sister character, but with his own unique twist. Look for King Bee, brother to Queen Bee, Smarty Pants, brother to Teacher’s Pet, and other awesome brothers, so you can collect the whole family! Feed or bathe your doll to discover water surprises including colour change! The ball also becomes a carrying case, doll stand or playset. Collect all 8 characters! RSP: R300.00


  • Stickers
  • Secret Message
  • Bottle
  • Fashion Accessory
  • Outfit
  • Shoes
  • L.O.L Surprise™ Boys doll

 L.O.L. Surprise Sparkle Series

L.O.L. SparkleUnbox 7 surprises with each L.O.L. Surprise Sparkle Series doll. L.O.L. Surprise Sparkle Series includes Series 3 dolls dressed with sparkle glitter finishes from head to toe! Look for V.R.Q.T. and other fan faves from Series 3 in all-new outfits!

Each ball doubles as a character stand to display your doll that can hang anywhere! Feed or bathe your L.O.L. Surprise Series doll to discover if she cries, spits, tinkles, or colour changes! Collect all 12 characters. RSP: R430.00


  • Secret Message Sticker
  • Collectible Stickers
  • Water Bottle
  • Shoes
  • Outfit
  • Fashion Accessory
  • O.L. Surprise Sparkle Series Doll
  • Ball becomes a stand that you can hang anywhere to display your doll!
  • Collector’s guide

L.O.L. products are suitable for ages 5+ and are available from the following retailers:


Pick n Pay


Toys R Us

Toy Kingdom

For more information go to:

Have you seen our post on another new release from Prima Toys? Wrapples are here!

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