Everybody knows Bio-Oil. The name is synonymous with smooth healthy skin, especially with moms-to-be. In honour of Heritage Day this month, Bio-Oil is celebrating it’s heritage! You can win a gorgeous Bio-Oil heritage hamper valued at R500!
The Bio-Oil formulation was the life’s work of Dieter Beier, a German chemist living in South Africa. He began research into oil-based skincare at Union Swiss in the mid ’70s, culminating in the launch of Bio-Oil in 1987. It was not an instant success.
At the time, creams and lotions dominated mass-market skincare. Beauty and self-pampering were ‘in’ and a problem-solution specialist skincare oil was an aberration. Many retailers wouldn’t list Bio-Oil simply because they didn’t know where to put it on their shelves.
But Dieter Beier persisted. From his research he knew that oil was an ideal medium for skincare. Unlike water-based creams and lotions, an oil-based product creates a near oxygen-free environment for its active ingredients. Vitamins and other natural extracts can be suspended in oil for an indefinite period, their potency intact, without the complications of added preservatives. And most importantly, an oil-based product complements the skin’s natural oils.
For the skin to easily absorb it, Beier needed to create an oil that was light and non-greasy. The breakthrough came with the inclusion of PurCellin OilTM. It is an ingredient inspired by preen gland oil, which is the source of the sheen and suppleness of a duck’s feathers. PurCellin OilTM reduces the thickness of Bio-Oil ensuring optimal absorption of its key ingredients: Vitamins A and E, and Calendula, Lavender, Rosemary and Chamomile oils.
What is the secret to Bio-Oil’s success?
A bottle of Bio-Oil is sold, somewhere on the planet, every few seconds. Kim Lombard, managing director of Evolabs, Bio-Oil’s Southern Africa distributor, says “trust” is the secret to Bio-Oil’s success. “Bio-Oil is formulated to improve the appearance of scars and stretch marks. These are emotional issues, closely linked to one’s self confidence. Users of the product need to be able to trust Bio-Oil, much like they’d trust a doctor”, says Lombard. The key to gaining trust is consistency, Bio-Oil strives to remain consistent. They steer away from new brand innovations or fancy pack upgrades.
“The simple truth is, Bio-Oil is a product that works – brilliantly. Most people who try it, love it. Bio-Oil targets a problem, not a person. It does so well, because it’s unconcerned about all the other stuff.”
What makes Bio-Oil different?
Perhaps because it is a single product, not a range. Bio-Oil has always felt like a little brand; a brand people feel they can talk to, ‘share’ with. “Over the years the brand has received hundreds of letters and emails from customers telling us how they use the product. Bio-Oil has the ability to serve and transition through the many changes that life brings. From childhood scratches and marks from playground tumbles, to stretch marks as a result of adolescent growth spurts, burn related scars, acne scars, surgical scars, to the prevention of pregnancy stretch marks as the skin expands to accommodate new life. We allow consumers to embark on their own discovery process, to find their own uses for the product. This discovery process gives them an enormous sense of ownership. Bio-Oil is their little skin secret,” says Lombard.
Future plans for Bio-Oil?
To continue doing what it does best – help improve the appearance of scars, stretch marks and uneven skin tone.
We hope they keep going just that! We love South African success stories!
How can you win this amazing proudly South African Bio-Oil heritage hamper?
1. SHARE this article on your social media with the easy share buttons on your left.
2. COMMENT #BioOilHeritage in the comments of the Facebook post.
3. COMPLETE THE FORM below in order to complete your entry.
You will be immediately disqualified if you complete the form more than once.
We will immediately disqualify you and bar you from entering any Tums 2 Tots Online giveaways for 2 months if you have NOT completed the required steps.
Good luck everybody!!
We will announce our winner on Friday 30 September! We will select another winner if we are unable to reach you before midnight on Friday 7 October.
*This competition is sadly only open to those currently residing in South Africa*