Winner of Nestlé SMARTIES Announced

After months of entries streaming in, the out of this world creations by children from across the country are now in and the winner has just been announced. Nestlé SMARTIES once again pushed the creativity boundaries of children to bring the judges only the best.

From water monsters in a sea of SMARTIES to fairy castles, a SMARTIES-breathing dragon and the much beloved rhinoceros adorned with wings, this year’s SMARTIES Box-a-thon was a massive success and we are pleased to share the exciting entries with you.

Out-of-This World Winners

Adrian Joubert of Hennops Park (11yrs) has taken home the grand prize of a family trip for four to Florida, USA, for his out-of-this world spider complete with enormous fangs and antennae. Those with arachnophobia can only be advised to proceed with caution when confronted by this creature, made entirely out of Nestlé SMARTIES boxes and packets from the tips of its detailed scales to the large eggs that surround it.

Six runners-up have also been named and they have been presented with a Kindle Fire HD tablet with fun and educational games, as well as clothing vouchers to the value of R1 500.  Entries included a dragon-inspired creature with teeth bared and scales upright, out-of-this world SMARTIES robots and aliens, as well as a life-size fairy princess complete with her very own castle. The Runners-up range between the ages of seven and 11, and have left the judges in awe of what can be achieved with the simplicity of SMARTIES packaging.

In Support of Creative Education

With over 1 000 entries received this year, the Nestle SMARTIES Box-a-Thon remains a highly anticipated event each year. “SMARTIES believes in the magic of play, as well as the importance of creative education. It was with this in mind that we invited entrants to showcase their imagination, by creating their very own “out of this world” model, using SMARTIES boxes. We are overwhelmed by the incredibly high standard set by the children who participated. This just proves that when young people are encouraged to think out the box, outer space and fantasy worlds are the limit,” says Nestlé Business Executive Manager, Chocolates, Zanele Mthethwa.

In line with its commitment to furthering creative education, the Nestlé SMARTIES Box-a-Thon was brought to young people across the country using the Pick ‘n Pay schools network of 2 750 educational institutions as the vehicle. “The competition aimed to bring a new level of creativity to the syllabus by adding artistic expression to key learning areas such as Life Orientation, Arts and Culture, Literacy, Mathematics and Technology. The objective was to encourage creative expression among all primary school learners while teaching them that learning is fun, colourful and rewarding,” adds Mthethwa.

The Space to be Creative

Client liaison officer for Business and Arts South Africa (BASA) and judge of the competition, Mandisa Tshiqi agrees saying, “I think it’s absolutely amazing that children as young as seven years old have the ability to explore what’s in their mind and put it down on paper. In my judging process I looked for individuals who took the theme and saw something new. I love the way this competition enabled children from previously disadvantaged backgrounds to reach for something that would under normal circumstances be completely out of their reach.”

Craz-E presenter and fellow judge, Lerato Kgalamono was equally impressed: “I can’t believe the effort children went to over and above the demands of their homework. This competition really gave all children, no matter their background, the space to be creative and expand their imagination. With this in mind, I looked for creative and original interpretations of the theme.”

Creativity, visual appeal, neatness, craftsmanship, the use of Nestlé SMARTIES boxes, originality, degree of difficulty, design, as well as the clarity and interpretation of the theme were the key judging criteria, and it seems the winners achieved this and more.

The Trip of a Lifetime

This year, we really saw all entrants shoot into orbit when it came to meeting and exceeding these key measurements. Ultimately, it was the tears of joy that were the reaction of Adrian Joubert to the news that he had won the trip of a lifetime, which were the best reward for us here at SMARTIES. This in addition to the knowledge that we achieved our objective of inspiring the creative imaginations of young people across South Africa bringing back the magic of play,” concludes Mthethwa.

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